Push notifications succeed

Just like mobile apps, websites with push notifications can help you to reach huge viewers and power the profits of online marketing. Push notifications are one of the most powerful keys for engaging visitors and customers. However, you need to stay away from overusing them. You can inform your customers about special discounts, the company’s customer-centric activities, and the like with the help of push notifications.

 

Using Push Notifications to Attraction Customers

Push notifications allow you to touch out to prospects just about any time, whether they’re eating breakfast, at work or using other requests on their device.

While you may think that it thus becomes equally easy to market on the network, sure but this is also why the plan has so much potential to fail.

A marketing station that’s so random and disruptive carries a lot of risk for misuse, and even giants like CNN, Spotify, and Facebook have blundered their way into the headlines for doing so.

 

How does push notification work?

To realize how mobile push notifications work in action, let’s get three basic terminologies right

Client app– The app which receives the push notification.

App server– To be able to send a push notification to the users who have installed your app, you have to create an app server. This server sends the message to the GCM (discussed later) which then transmits it to the client app.

Now, locale up the app server is secondary when you think of launching a push campaign. The things that matter are division triggered messaging, workflow set-up and a hundred other things, a building which would drain your tech resource unless you are Facebook, Amazon or something alike.

This is why there be products like WebEngage that provide push notification engine as a service. Assume you are using WebEngage, so the App server that we discussed in the above point would be provided by WebEngage.

WebEngage (insert your third party app server’s name) Client SDK– This is a piece of code that the client adds to its app to integrate it with Webengage.